![]() The stores White and Black people shopped at were separate due to segregation, so the type of music available to White and Black people varied. ![]() ![]() The primary purpose of records was to spur on the sale of phonographs, which were most commonly distributed in furniture stores. At the turn of the twentieth century, the cost of listening to music went down, providing a majority of Americans with the ability to afford records. Race records were marketed by Okeh Records, Emerson Records, Vocalion Records, Victor Talking Machine Company, Paramount Records, and several other companies.īefore the rise of the record industry in America, the cost of phonographs prevented most African Americans from listening to recorded music. Few African-American artists were marketed to white audiences. These records were, at the time, the majority of commercial recordings of African-American artists in the US. They primarily contained race music, comprising various African-American musical genres, including blues, jazz, and gospel music, and also comedy. Race records were 78-rpm phonograph records marketed to African Americans between the 1920s and 1940s. to refer to African Americans as a whole race of people). A study of the pre-war American recording industry producing recordings primarily intended for the African American market (termed “Race Records” – i.e.
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